OK Go “This Too Shall Pass” Video

March 2, 2010
EMI Wakes Up

In celebration of OK Go’s victory in getting EMI to allow the embedding (and therefore greater viral spread) of their latest music video, here it is!

You may remember that it was precisely OK Go’s innovative video for “Here It Goes Again” (now with more than 49 million views generated online) that gained tremendous notoriety for the band.  So when they released the video for their song “This Too Shall Pass,” you’d think the label would want as many people as possible to actually see it.  Yeah, you’d think that.  But EMI disabled the video embedding features.  Until now.  Congrats, OK Go!

“This Too Shall Pass” seems an all too appropriate title.


1 Comment

Filed under Uncategorized

One response to “OK Go “This Too Shall Pass” Video

  1. benzeller


Tell us what you think!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s